Founded in 1913, Aston Martin has been a leading luxury sports car manufacturer around the globe for nearly a century. Deriving its name from its founder - Lionel Martin the British car company finally steps into India and steps big by bringing all its models on sale here.
It is a crucial move for the luxury sports car manufacturer to step into India as it has one of the fastest growing automobile markets in the world. This is an extension of the company’s growth strategy in which it has taken the brand to countries like Brazil, Chile, Croatia, Czech Republic Greece, Taiwan and Turkey.
Customers will be able to test-drive selected models from its entire range of V8 Vantage Coupe, V8 Vantage Roadster, V12 Vantage, DB9, coupe, DB9 Volante, DBS Coupe/Volante, and its four-door sports car Rapide. These cars will also be accompanied by the recently launched V8 Vantage S and the Virage. These beauties will be priced from Rs. 1.35 crore to Rs. 2.75 crore and the most expensive of the lot will be the One 77 priced at a massive Rs.20 crore.
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| Lalit Choudary Director Performance Cars Bill Donnelly-Director Sales After Sales Marek Reichman-Director Design at the launch announcement Aston |
The Warwickshire based company’s dealership is located in Kemps Corner which is also the host to the Porsche showroom. The dealership will offer a premium boutique environment where customers can custom-specify the needs in their cars. The after-sales service will be done at Worli in a first of its kind air conditioned workshop keeping in sync with the international design elements that have created the identity for Aston Martin for years at end. Today Aston Martin has 134 dealers across 42 countries.
With well-known automotive brands like Porsche, Rolls Royce, Ferrari, Maserati already in India and more brands like Koenigsegg and Aston Martin also finding its way here, it is more than clear that India is where all the premium car manufacturers want to be, speaking oodles about the current automobile market here.