Spokeswoman Rebecca Salt confirmed on Thursday that http://www.pottermore.com is a new project for the "Harry Potter" author. She said the site is "not a new book" and "not directly related" to the final Potter movie, "Harry Potter and the Deathly Hallows: Part 2," which comes out next month.
Salt says they "aren't saying any more than that!"
The site itself offers little beyond a scrawled message from the author that reads "Coming soon ..." Rowling already has a personal website, http://www.jkrowling.com .